Section 6 - Outreach
Public outreach will be a critical component in ensuring the success of the Centennial of Flight Commemoration in 2003. Many organizations are taking advantage of the calendar posted to the Centennial of Flight Commission's public Web site as a means of publicizing their events. Many are also issuing their own press releases. In addition to these avenues for outreach, a number of organizations have come up with unique or special opportunities for outreach.
U.S. Centennial of Flight Commission
Born of dreams. Inspired by freedom. These words lie at the heart of the U.S. Centennial of Flight Commission's outreach efforts. Through strategic planning and tactical implementation, the Centennial of Flight Commission hopes to encourage national and international appreciation and celebration of the 100th anniversary of flight in a fashion that inspires vision, persistence and creativity in a future generation of inventors. Outreach activities in this effort are fastened to three primary strategies: to lead, to coordinate and to educate.
In the lead role, the Centennial of Flight Commission will plan national outreach activities and act as a unifying force for cooperation among all of the players involved in the Centennial celebration. It will also offer comprehensive information on the centennial of flight and inspire more organizations and individuals to become involved.
In the coordination role, the Centennial of Flight Commission will seek national and international exposure for celebration events and activities through a national publicity campaign. An extensive media relations campaign will lead this effort. The Centennial of Flight Commission will also work with the media to create special programming around the Centennial and will encourage corporate participation in telling the story of the centennial of flight.
The Centennial of Flight Commission also hopes to educate the general public and inspire the next generation of inventors. Outreach efforts will promote existing educational programs and facilitate the distribution of educational materials. The Centennial of Flight Commission will also promote the Centennial to key education associations, and raise awareness of educational resources through media relations, media tours and Web site interaction.
As of November 2001, the Centennial of Flight Commission issued the following press releases:
In addition, the Centennial of Flight Commission has undertaken extensive outreach in the areas of promotional literature, exhibits and visual media. The Centennial of Flight Commission has distributed more than 20,000 Centennial of Flight Commission brochures and approximately 120,000 of the Wright brothers' educational posters have been given out primarily to educators, but also to Members of Congress and all of the State Governors. Several Public Service Announcements in various formats were developed for the Centennial of Flight Commission. Approximately 200 compact discs were distributed to publishers and aviation associations.
The Centennial of Flight Commission's exhibit (9 feet x 9 feet) has been displayed at approximately 35 aviation, aerospace and educational conferences to date by the Centennial of Flight Commission staff and a host of organizations that have borrowed the exhibit. Two additional exhibit panels (4 feet x 7 feet) have been developed with the Centennial of Flight Commission's name and logo. One panel features a picture of the Wright 1901 Flyer; the second panel is an interior shot of the cockpit of The Spirit of St. Louis. These two new panels were featured at the 2001 Paris Airshow.
The Centennial of Flight Commission staff is identifying videos and documentaries about the Wright brothers and the history of aviation and aerospace. Excerpts from some of these films have been digitized. Photo collections, images and sound tracks are also being collected. The photo collections include images from the Wright Brothers' Collection at Wright State University and the Library of Congress. All of these multimedia resources are included in the "Sights and Sounds of Aviation" section of the Centennial of Flight Commission's Web site. This section went online in July 2001 and additional material will be added as it becomes available.
Inventing Flight: Dayton 2003, Ohio
Inventing Flight: Dayton 2003's Web site (www.inventingflight.com) is a good source for updated information on current events, including media releases and events. Future enhancements will include detailed information about all of Dayton's centennial of flight events and activities, including time, date, location, and online ticket and merchandise sales.
Inventing Flight: Dayton 2003 has made appearances at a number of flight related events, including the 2001 Paris Air Show, the Experimental Aircraft Association's AirVenture in Oshkosh and Sun N' Fun Fly-In at Lakeland, Fla., and the Dayton Air Show. Promotional activities will increase as the celebration draws nearer.
First Flight Centennial Foundation
The First Flight Centennial Foundation of North Carolina has developed two principal components of its public outreach program, the First Flight Centennial Pavilion and the Wright Brothers Gala Series in Fall 2003.
The first component is the First Flight Centennial Pavilion. The centennial year brings significant challenges and opportunities for the Wright Brothers National Memorial. To supplement current and inadequate resources, the Foundation is working with the National Park Service to create a temporary structure of about 20,000 square feet, proposed to be on-site at the Memorial beginning in March 2003, and continuing through the celebration in December 2003. The Pavilion will house interpretive and educational exhibits for the benefit of visitors. The Pavilion will also house a separate space designed for presentations, educational activities, speaker series and other activities. The First Flight Centennial Pavilion will:
(1) provide an excellent visitor experience for increased public visitation as an adjunct to the Visitor Center with complementary exhibits and educational opportunities; (2) provide a "multi-purpose" room for programming opportunities including special events, speaker series and school groups; and (3) become a collaborative opportunity for centennial organizations, aviation groups and others, with the approval of the National Park Service.
The second component is the Wright Brothers Gala Series in Fall 2003. This series of events is designed to raise awareness of the First Flight Centennial, and North Carolina's role in this historic event. Philanthropic proceeds from the gala series will benefit the objectives of the Foundation. Plans include a major corporate gala in Fall 2003, most likely in Charlotte, N.C. Television sponsorship and coverage is being pursued, both to broadcast highlights of the gala events and to televise some aspects of the December 2003 celebration. Additional gala events are being considered for the Triangle and the Triad areas.
In addition, the First Flight Centennial Foundation is participating in a national commemorative coin program. In November 1997, federal legislation was passed directing the U.S. Mint to produce a commemorative coin honoring the Wright brothers and their achievements. The Foundation will receive revenue from this program in the form of surcharges awarded on a matching basis. The Foundation contacted interested parties to provide input on coin design and forwarded those design suggestions to the U.S. Mint in August 2001.
Experimental Aircraft Association
The Experimental Aircraft Association has developed an ambitious program for 2003 and public outreach will be a central component. At the core of the Experimental Aircraft Association's plans for 2003 is the construction, documentation and testing of the only historically accurate and flyable 1903 Wright Flyer reproduction. In 2003, the Experimental Aircraft Association will conduct a U.S. tour of their Wright Flyer to five significant locations across the country. In cooperation with nationally known aerospace museums, each 2003 stop is proposed to include a middle school academic competition called Wild Blue Wonders. Wild Blue Wonders is a middle school component of the Experimental Aircraft Association's Science, Math and Technology Leadership Project, which was formed within the Experimental Aircraft Association Aviation Foundation to bring the power of aviation into the classroom. Wild Blue Wonders uses a multi-disciplinary approach to activity-based learning. The five components of the program address a long list of state and national math, science, technology, history, geography, language, art and life skill standards. International media attention will be drawn to the program in 2003 when the national finals are held on December 16, 2003, at the Wright Brothers National Monument.
In addition to the Wild Blue Wonders project, the Experimental Aircraft Association has planned the following public outreach events:
NASA has been working with the Centennial of Flight Commission and other organizations to develop appropriate promotional literature, exhibits, brochures, press releases and audiovisual materials in support of the centennial of flight. NASA is committed to supporting centennial of flight activities such as:
In addition to supporting the Centennial of Flight Commission, the FAA will work to raise public awareness and understanding of the Centennial and its significance. In cooperation with other organizations, the agency will continue to conduct educational outreach events at which students and the public will learn about aviation history and the achievements of the Wright brothers. Exhibits are among the other products under consideration.
National Air and Space Museum
The central anniversary program for the downtown museum will be a major exhibit on the Wright brothers titled The Wright Brothers and the Invention of the Aerial Age. The exhibit is scheduled to open in the spring of 2003 and will be up for at least two, and possibly as long as four, years. It has two major themes. The first is the thorough treatment of the Wright brothers' process of invention in their creation of the world's first airplane. This section will feature the original 1903 Wright Flyer, exhibited on ground level. The second major section of the exhibit will treat the cultural history of the reaction to the invention of the airplane.
Smithsonian Institution Traveling Exhibits:
At the Controls: The Smithsonian Institution's National Air and Space Museum Looks at Cockpits will feature 20 large format color photographs of cockpits in airplanes and spacecraft from the National Air and Space Museum world-renowned collection. The exhibit will trace the development of cockpits and illustrate how aviation technology has changed over the last century.
Hubble Space Telescope: New Views of the Universe will inform visitors about the exciting ways in which the Hubble Space Telescope is providing a better understanding of the cosmos. A scale model of the Hubble Space Telescope will be the focal point of the installation.
Women and Flight is an outstanding collection of 75 black and white photographs portraying 37 contemporary American women currently involved in the fields of aviation and space exploration and their roles in commercial, small business and sport aviation, space flight and military aviation.
The planned History of Flight movie From the Wright Brothers to the Moon and Beyond will communicate the impact of the airplane on the 20th century. The airplane opened the wilderness to civilization, shrunk the globe, turned middle class citizens into world travelers and even redefined the way in which wars are fought. The film will express the sense of wonder, power and pride in this magnificent human achievement.
The planned STRAIGHT UP! Adventures in Vertical Flight movie celebrates man's invention of vertical flight and the tremendous practical impact of helicopters and other vertical flight technology today and in the future. The film will complement the National Air and Space Museum's other public exhibitions by exploring the basics of helicopter flight and showing the many and varied applications of this important branch of flight technology. The film will have its world premiere in September 2002, and will be exhibited throughout the centennial year and beyond.
First Flight Centennial Commission
The First Flight Centennial Commission of North Carolina has four exhibits, one large and three small, that travel with a Wright Flyer scale replica and a topographical scale model of the site of the First Flight at Kill Devil Hills, N.C.
The First Flight Centennial Commission has a range of brochures and promotional items used to increase public awareness and activities are routinely publicized on their Web site and through press releases.
The adoption of the John T. Daniels' First Flight photograph as the emblem for the North Carolina quarter will also have a major impact on public awareness.
The First Flight Centennial Commission has adopted a set of criteria regarding the endorsement of centennial events, activities and commercial activities. If and when approached, the First Flight Centennial Commission will use the criteria to evaluate the appropriateness of the activity in relationship to the First Flight Centennial Commission's goals.
National Park Service, Wright Brothers National Memorial, North Carolina
The National Park Service unit at the Wright Brothers National Memorial will be the culminating celebration in December 2003. The celebration will commemorate the Wright brothers and their impact on the world, "From Kitty Hawk to the Moon in a Lifetime." The following thematic topics will be highlighted during the celebration: The Outer Banks at the Turn of the Century; Precursors to Flight; The Wrights in Dayton; The Wrights as Engineers; Glider Experiments; Powered Flight; and A Century of Flight - the Universal Significance of the Wright Brothers. Significant public outreach will take place to publicize the event associated with the First Flight Centennial.
The National Park Service is seeking interested organizations to provide thematic exhibits, workshops and/or speakers to enhance the celebration.
A second opportunity exists within the First Flight Centennial Pavilion. The approximately 20,000 square foot Pavilion will be located in the park for approximately nine months from April - December 2003. It will house core exhibits, auxiliary exhibits and a multi-purpose room that will provide a setting for speakers, workshops and other interactive sessions throughout the year. The Pavilion will reflect the same thematic topics as the celebration. The project is in the developmental stage, and the National Park Service, in partnership with First Flight Centennial Foundation, is looking for exhibit sponsors, exhibitors and speakers.
National Park Service, Dayton Aviation Heritage National Historical Park, Ohio
Inventing Flight: Dayton 2003 is the lead Centennial organization for the Dayton community, providing outreach programming and activities for Dayton Aviation Heritage National Historical Park. In addition to outreach activities and events planned by Inventing Flight: Dayton 2003, Dayton Aviation Heritage National Historical Park will continue to be active in its participation in national and regional air shows. Tentative plans call for the Dayton Aviation Heritage National Historical Park to participate in Sun N' Fun, Lakeland, Fla.; Moraine Air Show, Moraine, Ohio; Dayton Air Show, Ohio; AirVenture, Oshkosh, Wis.; and WACO Fly-In, Troy, Ohio.
Dayton Aviation Heritage Commission
The Dayton Aviation Heritage Commission will host special events in partnership with other community organizations to commemorate December 17 in 2002 and 2003 at the Wright Brothers Memorial in Dayton, Ohio. These events will involve a wider audience than has normally attended the First Flight Ceremony and will be used to inform the public about the new National Park facilities that have been constructed in the Dayton area in honor of the Wright brothers.
American Institute of Aeronautics and Astronautics
American Institute of Aeronautics and Astronautics is undertaking the Evolution of Flight Campaign to mark the 100th anniversary of flight, recognize the achievements of the men and women who challenged history, and lay the groundwork for the next 100 years of innovation in aviation and space technology. The central features of this campaign include the elements listed below, each of which has a significant public outreach component.
International Air and Space Symposium and Exposition. The Next 100 Years.
The American Institute of Aeronautics and Astronautics and the International Council of the Aeronautical Sciences will host the International Air and Space Symposium and Exposition July 14-17, 2003, at the Dayton Convention Center, Ohio.
1903 Wright Flyer Centennial Tour and Exposition:
American Institute of Aeronautics and Astronautics and the Los Angeles Section will create a flying replica of the 1903 Wright Flyer that will tour the country.
American Institute of Aeronautics and Astronautics Section and Student Branch Activities:
To ensure the largest possible participation in centennial activities, the American Institute of Aeronautics and Astronautics will support special projects developed by American Institute of Aeronautics and Astronautics sections and student branches to commemorate the 100th anniversary of flight.
Class of 2003 Ambassadors:
Supported by the Evolution of Flight Campaign, a group of 20 high school students from around the world is participating in an array of aerospace and education activities designed to energize and excite them about careers in aerospace.
Evolution of Flight Distinguished Lecture Series:
Beginning in 2002-2003, American Institute of Aeronautics and Astronautics corporate partners will have the opportunity to nominate speakers to participate in an enhanced American Institute of Aeronautics and Astronautics Distinguished Lecture Series exclusively focused on the Evolution of Flight.
The American Institute of Aeronautics and Astronautics' Web site, www.Flight100.org, has been created solely to promote the Evolution of Flight Campaign and the many programs and special activities planned to celebrate the 100th anniversary of flight.
Aviation Week's The Next Century of Flight
Aviation Week's The Next Century of Flight will continue to create new exhibit features for its traveling showcase pavilion, and will invest significantly in original content and media development and distribution to industry, the general public and schools.
The Wright Experience
The Wright Experience participates in many public events, including airshows, museum exhibits and lectures. They also offer information on their Web site, www.wrightexperience.com/. The Wright Experience took part in activities involving the Experimental Aircraft Association's AirVenture 1997-2001, the National Air and Space Museum, College Park Aviation Museum, U.S. Army Aviation Museum, Virginia Aviation Museum, Aero Club of Washington, D.C. and Wright Brothers National Memorial. The Wright Experience conducted lectures at the National Air and Space Museum; American Helicopter Society; American Society of Mechanical Engineers; Experimental Aircraft Association chapters in Frederick, Va., and Rochester, N.Y.; the Washington Propulsion Club; Gray Eagles; and the Wright Brothers National Memorial.
The Wright Experience is also involved in the production of a film with the Public Broadcasting System's NOVA program titled "Inventing the Airplane."
Aviation World's Fair 2003
With its stated goal of inclusiveness and integration, the Aviation World's Fair 2003 has briefed more than 100 trade associations, trade promotion bodies, aviation enthusiasts groups and government entities in at least 41 countries, and offered them various levels of collaboration.
The Aviation World's Fair 2003 has spearheaded an effort to get a number of smaller and medium sized aviation museums around America to work together to promote each other's programs. As part of this effort, the Aviation World's Fair 2003 has launched www.aviationmuseums.net, a Web site that already provides information about more than 500 museums throughout the world.
Other forms of cooperation include opportunities for joint advertising in specialist and general interest publications, joint mailing campaigns, and joint appearances at aviation trade show events around the world. For example, the Aviation World's Fair 2003 extended an invitation for all interested parties to take part in a Centennial of Flight Pavilion at the Paris Air Show 2001. The North Carolina First Flight Centennial Commission accepted this invitation and exhibited alongside the Aviation World's Fair 2003 in Paris. Similar opportunities are envisioned at a number of upcoming international and domestic aerospace events.
The Aviation World's Fair 2003 will be gathering historical artifacts and aircraft from aviation museums and private collections throughout the world. It is expected that many of these artifacts and aircraft will be one of a kind and may have never been seen in the U.S. before. The Aviation World's Fair 2003 has suggested that a program of collaboration could be set up whereby this unique global collection, in part or in whole, might be made available to other entities to use at events in 2003 and possibly beyond.
The Aviation World's Fair 2003 is interested in working in collaboration with relevant trade associations, educational institutions, publications and film and television production companies to develop content for each of the thematic elements of the event. Part of this collaboration could include co-management and operation of sub-conferences and meetings held as part of the Aviation World's Fair 2003.
The Aviation World's Fair 2003 will provide a showplace that encourages commercial interaction between nations and fosters international understanding and harmony as countries meet in common purpose. The fair will encourage global cooperation as people contemplate the future of aviation and outer space.
Library of Congress
The Library of Congress, through its Interpretive Programs Office, is planning a 2003 exhibition, "The Dream of Flight," which will trace mankind's universal dream of flying and how it was transformed from an idea to reality by the Wright brothers. A compact disc of the exhibition is also planned.
U.S. Air Force Centennial of Flight Office
The U.S. Air Force is planning the following outreach activities:
Aviation Art Exhibit:
The U.S. Air Force maintains the world's largest military aviation art collection. This will provide an opportunity for the public to view select pieces that honor the spirit of innovation in aviation. The exhibit will be held in Washington, D.C.
Signal Corps One Mock-up:
This involves developing a full-scale mock-up of the Wright B Flyer, Signal Corps One, that will serve as an interactive museum, and working to provide a 1903 Wright Flyer simulator and an F-22 simulator, as part of the display. This will be a national traveling display.
The U.S. Air Force plans to publish a number of historical publications and an aviation video series.
The U.S. Air Force will develop a centennial-themed display for use at technical expositions throughout 2003 in various locations.
U.S. Air Force Museum, Dayton, Ohio
As with all major events, the U.S. Air Force Museum will have an extensive public outreach program for 2003. News releases, media advisories, public service announcements and flyers will be generated by the U.S. Air Force Museum Public Affairs Division (coordinating with partners as appropriate) for promotional purposes. Major events include such things as:
The U.S. Air Force Museum will host a series of additional events throughout 2003, including a monthly showing of great aviation classic films and a series of aviation art exhibits. There will be public outreach associated with each of these events at the local, regional and national level.
National Aviation Hall of Fame
On Saturday, July 19, 2003, the National Aviation Hall of Fame, located at the U.S. Air Force Museum in Ohio, will suspend its annual enshrinement process to honor all of its 180+ enshrinees en masse. The highlight and natural focus of this special tribute will be a reunion of all living enshrinees, invited and hosted by the National Aviation Hall of Fame. At any given time, there are as many as 35 living enshrinees. The National Aviation Hall of Fame anticipates the reunion will attract a veritable "who's who" of air and space to Dayton for the weekend. The July 19 black tie gala will provide the ideal, first class close to the preceding three weeks of showcased 2003 events. The last official 2003 Exposition function will be on the air show's final day, Sunday, July 20, 2003.
One component of 2003 media planning includes promoting the reunion gala as the basis for a televised documentary special, highlighting the historic gathering of aviation luminaries and guests. Ideally, the finished programming would air nationally on or about December 17, 2003. Discussions with several production houses and networks are underway.
There will be more National Aviation Hall of Fame 2003 activities and programs to come, especially focused on education. Additional events will be held in the National Aviation Hall of Fame's Learning and Research Center throughout 2003.
Wright-Patterson Air Force Base, Ohio
Wright-Patterson Air Force Base is working with the local Dayton community and the National Park Service to celebrate the 100th anniversary of powered flight. In addition to activities being planned at the Wright brothers' site known as Huffman Prairie Flying Field, the base is planning a major open house, known as Air Power 2003 - Building on the Past, Reaching for the Future. The proposed open house, scheduled for May 10-11, 2003, will feature a static display of one of each type of Air Force aircraft active today. The event, to include senior Air Force dignitaries and community leaders, will be free and open to the public.
Wright State University, Special Collections and Archives, Dayton, Ohio
Wright State University, Special Collections and Archives is conducting the following outreach activities:
Roger Mola, doing business as RAMOLAIR, is an independent contractor to the nonprofit trade association, International Council of Air Shows, Inc., and was commissioned to develop a guide to centennial-themed resources for the air shows and air show performers within the International Council of Air Shows, Inc. In particular, RAMOLAIR will:
RAMOLAIR is poised to share resources to identify other items of interest specifically to the air show industry. RAMOLAIR is tracking aircraft built or restored to the Wright theme (replicas or models, either flying or static) or exhibits that can travel and be demonstrated at an air show, hired for an air show or be situated at air shows to support this centennial theme. If there are posters and printed items suitable for distribution at air shows, RAMOLAIR might work with the source to identify suitable outlets and/or help publicize their availability via the International Council of Air Shows, Inc. Web site.
In addition, RAMOLAIR is tracking the shows and events that plan shows along this theme and will help these organizations to network with each other via International Council of Air Shows, Inc. RAMOLAIR may also work with a small number of air shows directly. RAMOLAIR held a workshop and roundtable discussion for organizers representing about 75 air shows and a cross section of events in North America at the most recent convention of International Council of Air Shows, Inc., to help generate ideas and excitement for the centennial theme. This session may be repeated at coming conventions.
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